04/Brand + AI · 2024
E-Commerce Campaign
A holiday campaign built in five days: 200 ad variants and 30 emails, all on brand.
Outcome3.4x ROAS vs the year before
- Client
- DTC apparel startup
- Role
- Design, build, ship. All of it.
- Year
- 2024
- Stack
- FigmaMidjourneyPhotoshopKlaviyo
The problem
Holiday season, no campaign, no time. A full creative system due by Black Friday, five weeks out, one designer.
What I did
One hero illustration, AI-generated supporting imagery tuned to the brand palette, and an automated Figma layout system. One direction, infinite variations.
01
One key art, infinite reframes
I painted one hero illustration, then generated 60+ supporting scenes tuned to the brand palette. Every piece felt handmade. One actually was.
02
Layouts as components
Six master layouts as Figma components with variable slots. A new region took 90 seconds, not 9 hours.
Need something like this?
Same process, your problem. I will tell you in 24 hours if I can build it.