deb

I make cool shitthat performs.

For startups and brands that want work that doesn't look AI-generated. Built by hand for five years, faster with AI now.

> currently building web apps

Receipts. Verified.

Trusted by TEDx speakers & Forbes-featured founders

0 yrsBuilding for funded teams
0+Projects delivered
0+Designs shipped
0AI products in production
ClaudeClaude CodeCursorLovableNext.jsReactTailwindVercelFigmaShopifyKlaviyoAirtableWebflowRetoolPhotoshopIllustrator

Selected work

Real builds,real results.

The Adreil & Co. homepage: a cinematic golden-hour hero for a destination wedding photographerWebsiteEvery inquiry lands, none droppedAdreil & Co.brief: "look as good as my photos"
The RotyPeaks homepage: a scenic mountain view hero over a sea of clouds in BukidnonWebsite6.7s to 0.9s load, 7x fasterRotyPeaks Ridge Campbrief: "sell the day tours, load fast"
The Social Agent queue: drafted posts awaiting approval, with retry, reschedule, and regenerate controlsAI product10x output, same headcountSocial Agentbrief: "content at scale without hiring"
Holiday campaign email designs in a layered gridBrand + AI3.4x ROAS vs the year beforeE-Commerce Campaignbrief: "a Black Friday campaign in 5 days"
Grid of social media posts across multiple brands and platformsBrand2,000+ designs shipped to dateSocial Content at Scalebrief: "daily content that stays on brand"
Five email campaign designs side by sideBrandDesigned like posters, shipped as HTMLEmail Campaignsbrief: "emails people actually open"
All work

The short version

Anyone can prompt.Most ships flat and generic.

The tools finish the job now, looking like everyone else's. Experience and judgment are what you hire.

Deb Fernandez, studio portrait

Keep scrolling

Why trust me?

  • 1Built by hand firstFive years of design before AI
  • 2Operator, not just a makerRan things remotely for Forbes-featured founders
  • 3Security awareWorked inside a cybersecurity company
You plus a template or an AI builder

Do it yourself

  • Who builds it

    You, learning as you go at night

  • The design

    Looks like the template it is

  • The AI

    You fight the tool, the tool wins

  • Security & compliance

    Not on your radar until it breaks

  • The cost

    Cheap upfront, expensive in your hours

  • The result

    Looks DIY, and customers notice

A team, an office, and a markup

A typical agency

  • Who builds it

    A junior you never meet

  • The design

    On-brand-ish, by committee

  • The AI

    AI as a buzzword, same slow process

  • Security & compliance

    A checklist item, if that

  • The cost

    Markup for the team and the overhead

  • The result

    Fine, forgettable, over budget

One expert, end to endYou want this

Me

  • Who builds it

    Me, start to finish. You talk to the person building it

  • The design

    Editorial, and built to convert

  • The AI

    An expert operator. I direct the AI, not the reverse

  • Security & compliance

    Cyber-aware, from years inside a cybersecurity company

  • The cost

    Fixed price, no agency markup

  • The result

    Premium, working, shipped on time

What I do

Three waysto use me.

One person does the whole job. Pick a lane or mix them.

011 week max

Product build

Your idea as working software, live in a week.

  • Web app, dashboard, or tool
  • Landing page or full site
  • Shopify or headless store

Good for

Founders who need an MVP

Start this
021 week max

Brand and content

The face of your business, built to convert.

  • Logo and brand system
  • Social and email content
  • Ad creative at volume

Good for

Teams that need to look bigger

Start this
032 weeks max

AI systems

Software that does the boring work for you.

  • Custom agents and assistants
  • Content automation
  • Review and approval pipelines

Good for

Teams stuck in repetitive work

Start this

Straight answers

The questionsyou should ask.

You can start. Most people stall at the hard 80%, because raw AI output is generic. You bring the idea, I bring the taste, the judgment, and the time to actually finish it.

· Still here? ·

Got somethingto build?

Tell me what you have in mind. I reply within 24 hours.

deb@debfernandez.com